Place yourself in the shoes of the Vancouver Olympic Committee for a second.
They’ve been getting a lot of negative opinions lately. I mean, first there was the whole debate about actually having the 2010 Olympics in Vancouver, and then there was the (ongoing) concern of how much it would cost, and then there was (and still is) the related mess known to Vancouverites as “that huge hole on Cambie that makes everyone avoid the street altogether and creates millions of dollars in losses for Cambie street business owners”.
But let’s forget about that. Today we’re talking about Vanoc’s newest unveiling: The official mascots (yes, mascots – the best place on earth clearly deserves more than one!) for the 2010 Winter Olympics. (A big thanks to Kaiti for suggesting a topic I couldn’t resist!)
When it came to creating a visual for Vancouver’s culture, I don’t doubt for a moment that the Vancouver Olympic Committee was stuck between a rock and a hard place. Why? Well, the reason is fairly obvious: Vancouver has no singular ethnicity or culture. You can find nearly every ethic background represented in this city, so what do you do?
I think Pete McMartin hit it right on the head in his column yesterday when he said, and I quote: “And, as usual, Vanoc went native, and heavily so, since it believes that the only culture worth promoting to the world is first nations. That, or it’s the most marketable.”

